3 important measurements to judge your marketing successfully

Fri, Apr 3rd 2015, 12:44

Advertisement and promotion increases the lifetime of the product. People start to know and use it on a regular basis and overtime it becomes a part of their life.

Advertisement and promotion increases the lifetime of the product. People start to know and use it on a regular basis and overtime it becomes a part of their life. As a company, you shouldn’t always aim for achieving higher sales or skyrocketing the demand of your product. You have to ensure how well it is appreciated by the masses. The impression towards your product/service by the market is the best way to judge how well your product is doing it. In experiential marketing, the aim of the marketer is to create a bond between the consumer and the brand. This will automatically increase the consumption and product sales.

A brand experience agency basically uses the following 3 measurement tools to ascertain whether your marketing is successful or not:

Cost of overall sales – As popularity increases, there is no need to go to the consumer to sell your brand. The consumers will come to your sales point by themselves and you only have to make sure that the supply is available. As a result, the expenditure required to make selling reduces and becomes less complex. Consumers will target your retail stores, websites, popup shops, or any kind of selling point your company has.

Engagement – Calculating engagement means ascertaining how well your brand is received by the target market. A brand experience agency applies various kinds of advertisement and promotional activities with the help of promotional staff and brand ambassadors to create engagement between the brand and the target market. This doesn’t stop even after the brand is successful. Successful engagement requires continuous engagement. The more you are around your consumers and audience, the least are the chances that they are going to forget you. The worth of all the marketing investment that you have made in having those engagement activities planned can be calculated only by ascertaining people’s reaction. A proper engagement evaluation gives the result of whether your promotion was effective or not.

Sales progression – As a company, you can sit with the brand experience agency that you have hired and outline the sales progression. How the demands were before and after the promotion, was it able to bring a significant change in overall sales, what is the consumer’s take on the brand, etc., are some of the questions that needs to be answered here. This will give you a clear picture of where you are going with your brand. Whether it is going to be productive in the future or you must try something different to make your brand work. The sales progression graph gives the exact position of a brand in the market at any point of time.

Make sure you keep these three things in mind and continuously evaluate it to measure your performance. You can always ask your experiential agency to know your current market status. Align the company’s marketing efforts to these measurements and you can easily achieve your aims and objectives. Find a company that understands your potential and gives equal value to your brand just like you do.

Featured Businesses

Ambassadors Hotel2009-04-17
Located in Kensington, West London, England, United Kingdom
The Ambassadors Hotel in Kensington offers all the amenities to ensure a comfortable stay for travellers, and is ideally located for those visiting the Exhibition Centres of Earls Court and Olympia,READ MORE
Anny Agency2008-09-09
Located in Lignano Sabbiadoro, Udine, Friuli-Venezia Giulia, Italy
Anny agency is a Real Estate agency in Lignano where you have ample choice of apartements, semi-detached houses, and independent houses. READ MORE
Agency Eureka 2008-09-22
Located in Lignano Sabbiadoro, Udine, Friuli-Venezia Giulia, Italy
Agency Eureka offers very efficient and experienced service to tourists on holiday, people interested in renting and aims to satisfy all their clients needs. READ MORE
Chandler2009-08-18
Located in Saint John, Bay of Fundy, New Brunswick, Canada
Chandler, Saint John, New Brunswick, Canada, has been in business for 50 years and is the leading supplier of business products, solutions and services. From designing office enviroments, uniforms, safety wear, promotional products, corporate apparel, cleaning solutions and much more.READ MORE
TShirts N Apparel2014-09-29
Located in Point Lookout, Nassau County, New York, United States
TShirts N Apparel in Point Lookout, New York, offers screen printing, embroidery, glassware and promotional items and was established in 1989. They have three presses on their premises and can accommodate screen printing jobs from 12 to 120,000 pieces, and the in-house art department will assist with your logo and design work. They also have three embroidery machines for custom embroidery and stock work, and their end products are a result of excellent quality and superior workmanship. TShirts N Apparel also offer a rush service and can meet and deadline with pre-proof samples on artwork and actual product samples, they also stock apparel including polo shirts, dress and casual shirts, t-shirts, fleece and sweatshirts, outerwear, headwear, bags and accessories and more.READ MORE
Marco Polo Tourist Agency2011-06-21
Located in Medulin, Istria, Istria, Croatia
The Marco Polo Tourist Agency is located in Medulin and offers wonderful accommodations in the Istria region suited to your exact specifications and needs. The Marco Polo Tourist Agency also offers excursions like boat trips and visits to national parks, travel to Venice, tours to famous caves and so much more. They even have their own accommodation with a capacity of 40 beds in private apartments, which include satellite TV, Air Conditioning, completely equipped kitchen, livingroom and bathroom.READ MORE
Greenbanks Homecare2009-04-14
Located in Winchester, Hampshire, England, United Kingdom
At Greenbanks Homecare in Winchester, our extensive and privileged experience within the homecare sector has enabled us to develop our Philosophy of Care, which has relevance for both clients and staff alike.READ MORE
Event Agency Texel2018-03-29
Located in Oudeschild, Texel, North Holland, Netherlands
Event Agency Texel in Oudeschild, Texel, Netherlands are known as Texel specialists, who can effortlessly put together a program for you, they offer island trips, the best menus at special restaurants, bike rides, Solex rides, or trips in a Texel Tuk Tuk, it's all possible even overnight stays. They organise wonderful trips for company outings and staff parties, group outings, bachelor parties and team outings as well as family weekends for young and old family members. Event Agency Texel also have various transport options from a cabriolet bus to a minibus, coach and American school bus, they can arrange for ferry crossings to and from Texel and more, as well as summer activities and beach activities on Texel, call today.READ MORE
Trans Siberian Hostel2008-12-04
Located in Moscow, Moskva River, Central Federal District, Russia
Located in a quiet yet central location, Trans Siberian Hostel in Moscow, Central Federal District, Russia, is a fine choice of accommodation for those looking for a relaxation. The management's cheery attitude immediately comes across in the entrance of Trans Siberian Hostel, where the names of Russian cities are painted.READ MORE
South Tenerife Golf Services S.L.
Located in Tenerife, Santa Cruz de Tenerife, Canary Islands, Spain
Tenerife Golf Services S.L. offer their expertise of golf on the island and work closely with leading golf courses and will organize your game by professionals whether it is for a group or a private individual. Come golfing in the Canary Islands and Tenerife being the most popular golfing destination.READ MORE