Mon, Dec 29th 2014, 08:26
Experiential marketing is way different from other forms of marketing that you find in the world these days.
Experiential marketing is way different from other forms of marketing that you find in the world these days. It believes in creating a much deeper level of engagement with the intended market than any other media campaigns. For instance, in case of digital marketing you will be viewing the product on a screen. In other words, only two of your senses are into action, i.e., see and hear to whatever is shown in a digital marketing Ad. However, engagement marketing attempts to engage as many senses as possible to create a communication between the advertiser and the consumer.
This is marketing where the prime intention is to create an emotional contact with their consumers. The principle behind that is when a person is more emotionally attached to something, the level of trust rises and they tend to give more time to understand a brand. Brands use a variety of marketing ideas to emotionally connect with their customers. The incorporation of various strategies that is used to initiate and deepen this contact is where the actual marketing starts.
Adding depth to your engagement
An experiential agency uses various tactics to take their advertising to another level. By using promotional staffs and brand ambassadors, they try to create new and different advertising campaigns that easily draw the attention of the people. With an eminent personality trusting a brand, it is natural for the followers to join the queue. When these ambassadors are flaunting a particular Adidas T-shirt or Puma sneakers, there is no reason why any average man or woman who can easily afford it shouldn’t go for.
Capitalizing by providing products for free
A very old and traditional thing that has clung on to experiential marketing is the habit of providing product samples for free. This is something that can never be carried out with any different marketing medium. Providing free samples to consumers is purported to be an investments the benefits of whose will be derived in the future. When people receive free products through a straightforward distribution desk, they get the feeling of generosity that the company is showing. Once in a while, the customer would love to give a shot to the product the free sample of which s/he has consumed earlier.
When brands use experiential marketing, they understand the perks. This is not an easy campaign that can start reaping benefits as soon as applied. However, the benefits are real and permanent, which is because of a formation of a real emotional connection between the brand and the consumer.
Go for experiential marketing if you are looking for a long lasting relationship with the market there are various agencies that can provide innovative marketing ideas that can give you the foundation that you need to make your brand an everyday name. Various agencies are available in the internet and you can find their websites easily. Go for the information providing and judge them on your own intuition to find the best one. Make sure you don’t fall prey to unauthentic service providers that promise big but delivers none.
Featured Businesses
Doubleus Marketing2009-04-14
Located in Fish Hoek, Cape Town, Western Cape, South Africa
Doubleus Marketing is strategic corporate marketing with premium results in branding and design in an advanced marketing environment.READ MOREAnny Agency2008-09-09
Located in Lignano Sabbiadoro, Udine, Friuli-Venezia Giulia, Italy
Anny agency is a Real Estate agency in Lignano where you have ample choice of apartements, semi-detached houses, and independent houses. READ MOREAgency Eureka 2008-09-22
Located in Lignano Sabbiadoro, Udine, Friuli-Venezia Giulia, Italy
Agency Eureka offers very efficient and experienced service to tourists on holiday, people interested in renting and aims to satisfy all their clients needs. READ MOREChandler2009-08-18
Located in Saint John, Bay of Fundy, New Brunswick, Canada
Chandler, Saint John, New Brunswick, Canada, has been in business for 50 years and is the leading supplier of business products, solutions and services. From designing office enviroments, uniforms, safety wear, promotional products, corporate apparel, cleaning solutions and much more.READ MORETShirts N Apparel2014-09-29
Located in Point Lookout, Nassau County, New York, United States
TShirts N Apparel in Point Lookout, New York, offers screen printing, embroidery, glassware and promotional items and was established in 1989. They have three presses on their premises and can accommodate screen printing jobs from 12 to 120,000 pieces, and the in-house art department will assist with your logo and design work. They also have three embroidery machines for custom embroidery and stock work, and their end products are a result of excellent quality and superior workmanship. TShirts N Apparel also offer a rush service and can meet and deadline with pre-proof samples on artwork and actual product samples, they also stock apparel including polo shirts, dress and casual shirts, t-shirts, fleece and sweatshirts, outerwear, headwear, bags and accessories and more.READ MOREMarco Polo Tourist Agency2011-06-21
The Marco Polo Tourist Agency is located in Medulin and offers wonderful accommodations in the Istria region suited to your exact specifications and needs. The Marco Polo Tourist Agency also offers excursions like boat trips and visits to national parks, travel to Venice, tours to famous caves and so much more. They even have their own accommodation with a capacity of 40 beds in private apartments, which include satellite TV, Air Conditioning, completely equipped kitchen, livingroom and bathroom.READ MOREStyle and Steel2013-07-27
Located in Pittsburgh, Allegheny County, Pennsylvania, United States
Style and Steel in Pittsburgh, Pennsylvania, is the ideal choice of event planning and marketing specialists with their commitment to innovation and style, their total professionalism, and their ability to meet the specific needs of their clients. Our energetic and dedicated event planning team is fully able to plan large or small events right to the end, and they specialize in social functions, corporate affairs, non-profit events and weddings. At Style and Steel we work with a distinguished group of associates and vendors to ensure our clients have successful, well planned and executed functions and events. Event planning with Style and Steel allows you to relax and enjoy a function that has been planned and organized to cover the finest detail to perfection.
READ MOREGreenbanks Homecare2009-04-14
Located in Winchester, Hampshire, England, United Kingdom
At Greenbanks Homecare in Winchester, our extensive and privileged experience within the homecare sector has enabled us to develop our Philosophy of Care, which has relevance for both clients and staff alike.READ MORETaylor Sound2009-02-18
Located in Minneapolis, Hennepin County, Minnesota, United States
At Taylor Sound, Minneapolis, Minnesota, United States, please call either Perry or John for a tour of the facilities and a showing of the available spaces and to discuss your needs. Some reasons to visit Taylor Sound: # Great Location # Painless, Hassle Free Loading & Unloading # Convenient Parking On-Premise # Climate Controlled Environment # Purpose-Built Sound Proofing # Unparalleled 24/7 Security # On Site CD/DVD Duplication # Flyer Printing with Twin-Cities Street Distribution # MerchandiREAD MORE
An overview to experiential marketing – strategies and tactics reviews
Login to comment