Engagement Marketing – How to turn triers into buyers?

Thu, Mar 19th 2015, 06:44

The advantage of going for engagement marketing over other types of marketing is that they create a more perfect experience about the product.

The advantage of going for engagement marketing over other types of marketing is that they create a more perfect experience about the product. In a recent survey, it was observed that 50 percent of people purchase the product only when they are able to see, touch, and feel the product. The fact about experiential marketing is that it is the only way to create that impression. You can easily find an agency and design a promotional event where people can interact with your brand. And, as the survey reports suggest, you can easily earn a large base of clientele with the help of a single investment. To turn your triers into buyers, you have to make sure that they are given enough freedom to interact with the brand the way they like it.

There are various kinds of tools available in the purview of engagement marketing today that can help you in improving the experience of your audience. Here are some of the ideas that can help in turning your prospective buyers into potential customers and improve your sales:

Provide incentives – Other than allowing your customers the perfect freedom to engage with the brand, you can also provide some separate incentives. These can be an opportunity to win prizes by participating in a game, discount coupons that they can earn after interacting in an activity that will be associated with the product. Such kinds of activities boost the impression a person has towards the product. With an additional incentive, s/he can confirm the idea of introducing the product in their daily life.

Being unique in their products and services – Standing out in the crowd and beating your competitors is the sign of a winner. Consumers like to go for brands that are top in the list. The top position increases the credibility of the company, which in turn makes them more reliable. Therefore, when a customer makes the purchase, he goes for the brand that is the most popular and ahead of all in the industry.

Updating the product line on a consistent basis – People get bored out of products sometimes and they love to explore and experience something new. A company must understand this need and should try to fulfill this urge as soon as they can. Once a new product is launched, the company can hire an experiential agency that can organize an excellent launch event. The customers will soon flock to their nearest store to test your product. This will deepen the relationship between companies and customers. Another advantage is that it will also help in increasing your customer base easily.

Adopting the aforementioned three points can easily help in turning the product triers into your potential buyers. Creating immediate sales is a difficult task, but not impossible. Every brand aims to increase their customer base as well as sales. By adding the best engagement marketing partner, they can easily achieve that. All that is required is to find the company that has the knowledge and expertise of the industry.

Featured Businesses

Doubleus Marketing2009-04-14
Located in Fish Hoek, Cape Town, Western Cape, South Africa
Doubleus Marketing is strategic corporate marketing with premium results in branding and design in an advanced marketing environment.READ MORE
Anny Agency2008-09-09
Located in Lignano Sabbiadoro, Udine, Friuli-Venezia Giulia, Italy
Anny agency is a Real Estate agency in Lignano where you have ample choice of apartements, semi-detached houses, and independent houses. READ MORE
Agency Eureka 2008-09-22
Located in Lignano Sabbiadoro, Udine, Friuli-Venezia Giulia, Italy
Agency Eureka offers very efficient and experienced service to tourists on holiday, people interested in renting and aims to satisfy all their clients needs. READ MORE
Paradigm Helicopter Engagement Flights2013-02-14
Located in Houston, Harris County, Texas, United States
Paradigm Helicopter Engagement Flights located at Ellington Field in Houston, Texas offer you the ultimate romantic proposal flight with champagne and music to go along, this is the perfect way to propose to your loved one in style. Paradigm Helicopter Engagement Flights will fly on a special path of your choosing and you decide the area, the site or landmark, and they will happily take you there to pop the question for an unforgettable and magical proposal. For something truly different and going large with your loved one, this flight is the perfect proposal option.READ MORE
Bright Bridge Infotech - Digital Marketing Company in Coimbatore2017-06-07
Located in Kollengode, Palakkad, Kerala, India
Bright Bridge Infotech company has been incorporated at 2010. We provide Digital Marketing solutions to globally positioned firms and we are based in Coimbatore, India. We have always been committed to providing a wide range of Digital advertising solutions at a superior quality. The creative perspectives and skills have made us a widely proven and recognised company in this competitive market.READ MORE
Marco Polo Tourist Agency2011-06-21
Located in Medulin, Istria, Istria, Croatia
The Marco Polo Tourist Agency is located in Medulin and offers wonderful accommodations in the Istria region suited to your exact specifications and needs. The Marco Polo Tourist Agency also offers excursions like boat trips and visits to national parks, travel to Venice, tours to famous caves and so much more. They even have their own accommodation with a capacity of 40 beds in private apartments, which include satellite TV, Air Conditioning, completely equipped kitchen, livingroom and bathroom.READ MORE
Warwick Weddings2009-03-11
Located in Dallas, Dallas County, Texas, United States
With her passion and enthusiasm for weddings and attention to detail, Jacqueline Hickey, Social Catering Manager and Wedding Coordinator at Warwick Wedding in Dallas, Texas, will help you with all your plans from booking your reception to your stylish send off.READ MORE
Crescent Weddings2009-03-13
Located in Dallas, Dallas County, Texas, United States
Crescent Weddings in Dallas, Texas, has a planned bridal program that begins six weeks prior to the wedding day to ensure that you look and feel extraordinary on your big day.READ MORE
Kensington Function Room2009-04-21
Located in Kensington, West London, England, United Kingdom
The Function Room at Kensington Function Room in Kensington is available for booking every day/evening and has a capacity of 70 seated or standing. With a built-in stage area, whatever the occasion Kensington Function Room is bound to suit the occasion.READ MORE
Paradigm Helicopters2013-02-14
Located in Houston, Harris County, Texas, United States
Paradigm Helicopters are located at Ellington Field in Houston, Texas and offer helicopter charters, helicopter tours, aerial photography, engagement flights, External load and NVG operations, plus survey flight and pipeline and powerline patrols. With state of the art helicopters, come fly in luxury and safety, because at Paradigm Helicopters you are guaranteed the best flight experience ever. Helicopter tours from Ellington field include flights to Nasa, Clear Lake, downtown, Galveston and more, call or book today, and let the fun begin. With the most advanced helicopter fleet available, all aerial photography needs are met to outstanding standards, whether your are shooting a feature movie or aerial stills.READ MORE