Welcome to Popeye's Chicken and Biscuits in San Pablo, California! Popeye's is a brand with a unique story to tell. The concept of ?Louisiana Fast? depicts the unconventional way we do things,? explained Dick Lynch, Popeyes chief marketing officer. ?Our new advertising is designed to resonate with our loyal customer base and appeal to a younger audience.?
Other new products from Popeye's Chiken and Biscuits include: Louisiana Travelers?-portability for the on-the go lifestyle - Louisiana Nuggets and Louisiana Tenders. Popeyes® Big Deals - value without sacrificing flavor: Loaded Chicken Wrap, Delta Mini and Chicken Biscuit.
All of the menu platforms are a permanent part of the Popeye's Chicken and Biscuits menu and can be found on newly designed menu boards at all Popeyes Louisiana Kitchen Restaurants.
?At Popeye's Chicken and Biscuits we are re-energizing our legacy of food superiority and authenticity,? said Cheryl Bachelder, CEO of Popeyes. ?For us, it?s not just what we make, it?s how we make it -slow cooked food for a fast-paced life. Our brand repositioning will cater to the ever-changing needs of our guest without wavering on the authentic flavor and recognizable look that Popeyes fans know and love.?
Come pop in at Popeye's Chicken and Biscuits in San Pablo, California and try the following:
? Loaded Chicken Wrap: Positioned as the ?everything you love about Popeyes in your hand? wrap, this item folds a golden, crispy all-white meat chicken breast tender and Popeyes? famous red beans and rice into a warm cheddar tortilla ? with a side of Louisiana hot sauce.
? Delta Mini: Proving that good things really do come in small packages, this mini sandwich features a crispy all-white meat chicken breast tender marinated in Louisiana seasonings on a mini toasted bun, topped off with Popeyes signature Delta sauce ? a special spicy flavor of Louisiana combined with a tasty cream sauce.
? Chicken Biscuit: A sandwich that combines two Popeyes favorites ? a crispy all-white meat chicken breast tender marinated in Louisiana seasonings and one of the company?s beloved warm buttermilk biscuits. The biscuit is served with a choice of Louisiana hot sauce or honey.
To promote these new products and the Popeyes Louisiana Fast positioning ? slow cooking meets fast food ? the company is kicking off a new creative campaign on August 25. The innovative advertising introduces a friendly, young fictional chef, ?Ed,? who sits down with unsuspecting diners and shares matter-of-fact insights about their food choices and all the work that is behind Popeyes products.
Popeye's Chicken & Biscuits reviews
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