Reusch Jewelers in Cheboygan, Cheboygan County, United States | Jewelry

Welcome to Reusch Jewelers, Cheboygan, United States. Under the enthusiastic direction of John, the company grew to eight stores by the late 1980s. Reusch Jewelers was proud to serve customers in the Northern Michigan communities of Petoskey, Gaylord, Cheboygan, Cadillac, Mt. Pleasant, Manistee, Ludington, and Big Rapids.
With the 1990's came the need to trim this expansion, and the company sold its locations in Cadillac, Mt. Pleasant, and Big Rapids. The remaining five locations are strong members of the communities in which they serve.  John's son, Vance, after many years at "the bench", as an experienced goldsmith and diamond setter, took over the management of the Cheboygan store in 1993. Vance also realized the importance of education, began taking GIA courses, and earned the title of Graduate Gemologist.
As John neared his retirement goal, Vance gradually assumed many of his father's responsibilities. Things moved along quickly, and plans were formed for Vance to purchase the Cheboygan and Gaylord locations in January of 1999. As plans often do, however, these plans changed when the restaurant next door to the Jewelry store burned.  On the afternoon of August 18, 1998, John Reusch was just finishing some office work in the upstairs office of the Jewelry store, and getting ready to fix some supper when Vance called. "Dad, you had better get ready to leave, Pappas' Restaurant is on fire." The fire crews worked successfully to contain the blaze to the restaurant, and the Reusch's left that night believing that their Jewelry store had been spared.
They were awakened the next morning however by the fire engine sirens. The fire had rekindled in the roof of the Jewelry store in the early morning hours, and ten years of John's hard work, remodeling, and memories came to an end. With Christmas fast approaching and no Jewelry store, the Reusch's needed to act fast. Vance purchased a building just two doors from the original location, and quickly began remodeling the location while refurbishing everything that could be salvaged from the old location. Two months of hard work later, and Reusch Jewelers was once again open for business in downtown Cheboygan with Vance at the helm.
In July of 2002, Vance took ownership of the Petoskey location. The Petoskey store is the original Reusch Jewelers' location, with a long history of involvement in the community.
Vance, along with the rest of their energetic staff, have brought some fresh new energy into the store. If you haven't stopped in lately, you'll be sure to see some exciting new lines of Jewelry. We now have several new designer lines as well as some "updated" classics. You can even apply for your own Reusch Jewelers' credit card, with 90 days same-as-cash. Stop by, and speak with any one of our experienced staff for expert help with your Jewelry needs. Whatever you are looking for in diamonds, gold, and colored gemstones, you're sure to find it at the "new" 120 year-old Reusch Jewelers.