At Bill Sherer's We Tie It Fly Shop in Boulder Junction, Wisconsin, they have fly fishing covered and will even tell you where to find the best fishing. The shop includes equipment sales, custom flies, rod repair, fly fishing and fly tying classes as well as instructional videos and more, and on-line shopping is available too. A guide service is available as well where Professional Fishing Instructor and Guide Bill J. Sherer will take you into the lakes and streams of North Country for an out of this world fly fishing experience. Come to Bill Sherer's We Tie It Fly Shop for the most comprehensive fly fishing selection of materials in the Northwoods, including clothing and giftware and fly fishing tackle.

Bill Sherer's We Tie It Fly Guide Service in Boulder Junction, WI offers fishing trips and outfitting services that supply your every fly fishing need. Fishing includes transportation, a boat, canoe or float tubes, flies, a shore lunch with advance notice and more and are set for one or two people with the expert guide. All fish caught are released for another day and angler, so come and experience a quality fishing experience in the North Country with the least possible human interference thereby insuring the preservation of the fishing heritage for the future.