Worthing is a large seaside town and a local government borough in West Sussex, England. Worthing is a major urban area and forms part of the Brighton/Worthing/Littlehampton conurbation. Worthing has a population of almost 100,000 and is situated between the English Channel and the South Downs, a proposed national park Traditionally Worthing has an above average proportion of elderly people, although there has been a decrease in the 60+ population, along with an increase in the population aged 25-45 in recent years. At the same time, employment has increased at a faster rate than the national average.  Although the town is perceived as prosperous, and for three consecutive years was voted the most profitable town in Britain, the Annual Survey of Hours and Earnings 2004 found that Worthing residents' average pre-tax pay is only £413 a week, compared to £442 for West Sussex and £474 for South East England. The town is home to several major employers including GlaxoSmithKline, HM Revenue & Customs, Lloyds TSB, MGM Assurance, Norwich Union and Southern Water. Lying on the south coast of England, Worthing lies on the fertile flat coastal plain between the South Downs and the English Channel, some 60 miles (100km) south of London and 80 miles (120km) from the coast of Normandy to the south and east. People from Worthing are known as Worthingites. In Sussex dialect they were known as pork bolters, after the local fishermen's extreme avoidance of pigs.