The beach takes its name from that given by early French explorers to the sandy Sauble River, originally Riviere aux Saubles, that empties into the lake near Sauble Falls. The first settler is reported to have been John Eldridge, who built a cottage nearby in 1877, although most of the resort development of the modern beach area dates from about 1948, including still-surviving attractions like the Driftwood Cafe, Sauble Lodge Motel and the Crowd Inn hot-dog stand. The main street has remained relatively untouched in the past 50 years and still reflects a more relaxed and bygone days of the forties or fifties. People can be found swimming, watching the sunset, ice cream in hand, on the bench facing the water.
At over seven miles long (11km), Sauble Beach is said to be the second longest freshwater beach in the world after Wasaga Beach. A unique phenomenon of sandbar deposits building out along the Huron shore keep the beach at Sauble very shallow and warm, making this a popular destination for families with young children. With the beach facing west across Lake Huron, Sauble Beach is also the site of impressive sunset views that attract photographers and cinematographers.
Recreational activities include swimming, windsurfing, water-skiing, fishing, golfing, lawn bowling, tennis, street dances, beach volleyball, snowmobiling, cross-country skiing, birding, an annual Winterfest and an annual sandcastle contest. The Canadian National (Beach) Volleyball Championships have been held there, and the local Steelback Sauble Speedway is on the CASCAR professional racing circuit. The Sauble Beach Festival of the Classical Guitar has been held there since 2007. The area is a popular destination among young people for their annual May 2-4 campsite revelries.