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Experiential Marketing, Engagement Marketing
Fri, May 15th 2009, 12:17
The Coffee Industry is dominated by a few large players and a myriad of middle-men. Farmers who actually grow the coffee see very little of the money you eventually pay for a cup: hence Fair Trade Coffee.
Mon, May 11th 2009, 11:51
Coffee was initially only used as a beverage to increase stamina and concentration during religious and meditation ceremonies in Arabia. But it was not long before the world’s first coffee shop opened in Constantinople in 1457.
Mon, May 4th 2009, 12:23
Ethiopia is the home of coffee … it is in the mountains of Ethiopia’s Kaffa province where Arabica coffee trees grow wild in lush highland forests. Today, Ethiopia is still the major producer of coffee in Africa.
Fri, Apr 24th 2009, 17:15
Coffee is best enjoyed when it is freshly roasted. Coffee is a perishable product and there are some basic rules for buying and storing of coffee if you want to enjoy it at its peak flavour.
Tue, Apr 21st 2009, 13:01
The Coffee trade is a thriving global market, second only to oil in global trade activity. Coffee is grown in 80 countries around the world … and a cup of coffee is a popular drink just about anywhere.
Wed, May 20th 2009, 12:37
In the late 1600s, Edward Lloyd’s coffeehouse on the banks of the Thames River in London was a popular meeting place for people in the shipping industry, traders, sailors and ship-owners.
Wed, May 13th 2009, 12:04
The Netherlands has a long association with coffee; in the 1600s they had established the first coffee plantations in Java. These days, however, Dutch coffee shop culture has come to mean something else entirely.
Tue, May 5th 2009, 17:25
Roasting transforms a green coffee bean chemically to produce the distinct taste in brewed coffee ... It is the art of the coffee roaster to control the process to produce a desired taste.
Wed, Apr 29th 2009, 12:04
It was a Dutchman who first taught Americans how to appreciate quality coffee. Alfred Peet led the revolution in coffee drinking - he first introduced the founders of the world’s largest coffee retailer, Starbucks, to the joy of speciality coffee.
Thu, Apr 23rd 2009, 12:36
Coffee beans come in two main species, Robusta and Arabica … and the true test of a coffee is whether it is made from Robusta beans or Arabica beans.