Penang needs little introduction to many visitors to Malaysia, having long been known as one of Southeast Asia's finest destinations. Penang's outstanding beaches and exotic sights have made it one of the most popular destinations in the region.

Penang's multi-cultural composition ensures a succession of colourful, exciting festivals and celebrations that are unrivalled anywhere else in the world. Considering the number of special events, festivals, celebrations, gods and deities' birthdays and religious occasions among the three main race groups (Malays, Chinese and Indians) when one big celebration is finished, another is just about to begin.

The name "Penang" comes from the modern Malay name Pulau Pinang, which means island of the areca nut tree (Areca catechu, family Palmae). The name Penang can refer either to the island of Penang or the state of Penang. The capital of Penang state is George Town. More specifically, George Town is also called Tanjung in Malay. Penang Island is simply Pulau Pinang (/'pulaʊ 'pinaŋ/) and Penang state is Negeri Pulau Pinang in Malay.

Penang is severally known as "The Pearl of the Orient" and "Pulau Pinang Pulau Mutiara" (Penang Island of Pearls).